We were approached by the Ted Baker womenswear design team and KMI Brands to work collaboratively on their next fragrance.
The scent is a sophisticated citrus and floral blend with a green dimension. The bottle design is best summarised by Claire Green, as follows:
“We wanted to create a unique and contemporary fragrance that reflected the inspiring women who created Est. ’88,” explains Claire Green, Head of Brand for Ted Baker Beauty at KMI, “We worked closely with our suppliers to deliver the complex bottle design. The architectural inspired glass decorated in soft touch pink and the satisfying click of the cap on the rose gold bow has been designed and created to give the customer a full sensory experience.”
Purchase at Tedbaker.com here