Fragrance · Art Direction · Packaging · Branding
Ted Baker
A selection of the work undertaken for the Ted Baker brand.
- Role
- Creative Direction for Fragrance; Art Direction for Campaign
- Client
- Ted Baker / KMI Brands
- Photography
- Mike Tinney / Salvador Fitzgerald
- Projects
- Est. ’88, This Belongs to Ted Baker, Harmony Blossom
Fragrance · Packaging
Est. ’88
We were approached by the Ted Baker womenswear design team and KMI Brands to work collaboratively on their next fragrance.
The scent is a sophisticated citrus and floral blend with a green dimension. The bottle design is best summarised by Claire Green, Head of Brand for Ted Baker Beauty at KMI:
“We wanted to create a unique and contemporary fragrance that reflected the inspiring women who created Est. ’88. We worked closely with our suppliers to deliver the complex bottle design. The architectural inspired glass decorated in soft touch pink and the satisfying click of the cap on the rose gold bow has been designed and created to give the customer a full sensory experience.”
- Role
- Creative Direction
- Disciplines
- Product design, Packaging design, Branding
- Photography
- Salvador Fitzgerald
Art Direction
This Belongs to Ted Baker
In collaboration with our longtime partner, photographer Mike Tinney, we conceptualised and executed the 2019 in-store and social media campaigns.
These campaigns centred around the celebration of objects, encompassing both the functional essentials found in our homes and the eclectic curiosities amassed over a lifetime of experiences.
- Disciplines
- Art Direction
- Photography
- Mike Tinney
Packaging · Branding
Harmony Blossom
The Ted Baker Harmony Blossom bath and body collection, launched exclusively in Boots UK.
Harmony Blossom is available in four differentiated collections, all featuring Ted’s statement magnolia flower print: Peony Spritz (pink), Opulent Crush (grey), Midnight Bloom (navy) and Floral Bliss (white).
- Role
- 3D & 2D Packaging Design Lead
- Disciplines
- Packaging design, Branding
